Generative Engine Optimisation (GEO)

GEO sits alongside traditional SEO rather than replacing it. Where SEO aims to win a position in a ranked list of links, GEO aims to win a mention inside a written answer — a citation, a quoted fact, a named recommendation. Both depend on the same foundations of crawlability, site speed and genuine authority, but GEO adds a layer aimed specifically at machine extraction: clear one-sentence definitions, structured data (schema.org markup), explicit permission for AI crawlers in robots.txt, and facts that stay consistent everywhere a business is mentioned online.

For Caribbean businesses this matters because a growing share of travel, property and professional-services research now happens through an AI assistant rather than a scroll through search results, often weeks before a visitor ever reaches the island. Search volumes for Caribbean queries are also small, so a well-structured local site can become the default source an engine reaches for — but only if it has published the facts an engine can retrieve and quote.

Practical GEO work includes publishing an llms.txt file, writing answer-first content, keeping name/address/phone details identical across the web, marking up FAQs and services with structured data, and testing regularly by asking the major assistants the questions real customers ask.