Free PDF eBook · 80 pages

The AEO Formula

How Modern Businesses Get Recommended by ChatGPT, Claude and AI Search

  • What Answer Engine Optimisation is, and how it differs from traditional SEO
  • Why ranking on page one is no longer enough when AI answers the question first
  • How to structure pages so voice assistants and AI models can quote them
  • How entities, schema and consistent business data build machine trust
  • A practical 30-day action plan you can start this week
The AEO Formula eBook cover
Inside the eBook

Twelve chapters, one clear formula.

  1. 01What AEO is and why it matters today
  2. 02Why traditional SEO is no longer enough
  3. 03How answer engines choose who to recommend
  4. 04Structuring content for voice and AI search
  5. 05Entity optimisation and machine-readable trust
  6. 06Schema, structured data and technical foundations
  7. 07Authority, citations and third-party signals
  8. 08Local and multi-location visibility
  9. 09Measuring AI visibility
  10. 10Common mistakes that keep businesses invisible
  11. 11Building an AEO content engine
  12. 12Your 30-day AEO action plan
Written for
Business ownersMarketing managersProfessional services firmsHospitality businessesTechnology companies
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